Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
Modifiez facilement et immédiatement les données « derrière » le QR code pour que les QR codes imprimés restent pertinents
Broken-link alerts and back-up destinations ensure your codes can live forever
L'initiative Sunrise 2027 vise à remplacer les codes à barres UPC traditionnels par des QR codes d'ici à 2027. Baptisée GS1 Digital Link, elle permet aux marques de partager des quantités illimitées d'informations et de données avec les consommateurs et les partenaires de la chaîne d'approvisionnement.
Intégrée directement à votre chaîne d'approvisionnement, à vos flux de travail et à vos sources de données, la gestion des QR codes et des liens courts de BL.INK facilite la mise en conformité.
GS1 Digital Link compliance
Scalable identifier management
Dynamic digital experiences
Analytics and insights
API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
