Top 5 Trends for 2025: Embracing sustainability in the supply chain

As environmental concerns and regulatory demands intensify, businesses are being held increasingly accountable for the environmental impact of their operations. This makes sustainability in the supply chain not just a priority, but a necessity.  

Reflecting this shift, Loftware’s annual ‘Top 5 Trends in Labeling & Packaging Artwork’ report revealed that 79% of organizations say stricter sustainability regulations and compliance requirements are pushing their business to adopt sustainability practices.  

Read on to learn why sustainability is imperative in today’s global supply chain and how cloud technology can help you reach your environmental goals and stay ahead in a rapidly evolving market.  

Navigating sustainability regulations with smarter labeling  

Sustainability is no longer just a buzzword; it's reshaping global business operations. Regulations like the EU Digital Product Passport (DPP), carbon labeling, and the EU Ecolabel are pushing companies to meet higher environmental standards. In fact, 54% of businesses we surveyed say the DPP enhances supply chain transparency and sustainability. Broader digital transformation is also proving critical: the World Economic Forum estimates that scaling digital technologies in manufacturing could cut carbon emissions by up to 20% by 2050 across the three highest-emitting sectors - energy, materials, and mobility.

To stay compliant and efficient, many organizations are adopting cloud-based labeling solutions. These systems automate label creation, integrate with trusted data sources, and enable real-time validation, therefore minimizing errors, reducing redundant data entry, and avoiding costly compliance issues. By embedding sustainability into labeling, businesses can stay agile and aligned with a rapidly evolving regulatory landscape.

How sustainable operations drive real cost savings 

As companies navigate rising operational costs in today’s dynamic business landscape, sustainability is emerging as a smart financial strategy. More business leaders are realizing that sustainable operations can unlock opportunities for savings across the enterprise. As noted in our survey, 49% of companies have experienced cost savings by implementing sustainability initiatives within their supply chain.

Cloud-based labeling and supply chain solutions offer greater visibility and agility, allowing businesses to pinpoint inefficiencies, reduce excess inventory, and eliminate the need for pre-printed labels, thereby reducing waste. By digitally managing labeling processes, companies can also streamline logistics and lower transportation expenses, generating significant savings over time. 

Labeling as a powerful tool for showcasing sustainability 

Today’s consumers expect the brands they support to reflect their environmental values. It’s no longer enough for companies to adopt sustainable practices, with 84% of businesses surveyed stating consumer demand for sustainable products continues to drive their supply chain initiatives. Organizations must also communicate these initiatives to consumers clearly to earn trust and stay competitive in the market.  

Labeling plays a critical role in this, with cloud-based technology enabling real-time and accurate details on carbon footprint, sourcing, and recyclability. This transparency not only ensures compliance but also strengthens brand authenticity and customer loyalty.  

Sustainable labeling is a strategic advantage 

From meeting regulatory demands to cutting costs and building consumer trust, businesses that embrace cloud-based labeling are better equipped to lead in the marketplace and meet their sustainability objectives.  

For more insights into the trends we've identified for 2025, download our report for free. Additionally, you can watch our 2025 Top 5 Trends webinar on-demand now!